7. Going GoogleTedious . . . but Necessary
A Google My Business page is absolutely essential. But you’ll have a tough decision on business category:
- Alternative Medicine Practitioner
- Holistic Medicine Practitioner
- Naturopathic Practitioner
- Whatever else you might find at https://moz.com/local/categories
My guess is for those of you who are DCs, your natural inclination would be toward chiropractor. That puts you into an arena with abundant competition and makes you hard to find for those who might use terms such as holistic, natural or alternative.
I’d suggest categorizing yourself as an alternative medicine practitioner (“functional medicine,” by the way, is not yet one of the categories).
Reviews on sites such as Yelp help. Listings in local directories matter (see www.Moz.com/local)
Did I tell you this was tedious? It gets worse.
Which is your address:
- 234 W. Main St.
- 234 West Main Street
- 234 W. Main Street
- 234 West Main St.
It doesn’t matter, right? Address an envelope in any of those four ways and the mail will still get to your house.
But it matters to Google. They’ll split your SEO score in as many ways as you change any of the structured data – address, name, phone number, etc.
You have to visit www.Schema.org and download the code to set up structured data for your website, and then make sure your listing in local directories follows the same convention.
You’ll probably need a local directories program, such as Moz Local or Yext, to optimize directory listings. This is especially critical if you’ve moved any time since launching your website.
Be sure to also provide a site map to spoon-feed Google; they’ll penalize you if you don’t. Make sure you have clear navigation, and no broken hyperlinks.. And you’ll need a security certificate from your web hosting service.
Tedious. And this doesn’t even count the items I’ve forgotten.