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Business Cards Still Bring Business

Business Cards Still Bring Business

‘May I Have Your Card?’ More for fashion now than function, business cards still matter Walking out of church you learn of a situation that could use your help, or in the locker room at the gym, someone brings up something that’s within your expertise....
Is PPC for Me?

Is PPC for Me?

Peeling The Adwords OnionIt’ll make you cry unless you’ve boned up on its best practices Who wouldn’t pay to have someone drawn into the vortex of their website? A simple text ad relating a message about a product or service for which they’re...
Segmentation Savvy

Segmentation Savvy

 Define Common CharacteristicsSimple Function in Analytics for Targeting Prospects  Imagine a baseball manager unaware of his players’ batting averages. How would he compose a winning lineup?  Okay, so he might know the team’s overall run production, but without...
Keep An Eye on ROI

Keep An Eye on ROI

Master the Details Competing in a data-craze universe requires analytical ability When it comes to marketing ROI, here’s the simple formula: Gross Profit – Marketing InvestmentMarketing InvestmentFor the equation-challenged, you take your gross profit and subtract...