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Spying Competitor Keywords

Spying Competitor Keywords

Keying In With Online Tools Match Your Keyword Collection to Competitors You’ve heard the joke about the two friends in the jungle who spot a lion coming toward them. One friend starts lacing up his gym shoes, to which the other reacts: “Why bother? You can’t outrun a...
Competing on Social Media

Competing on Social Media

Capture Competitor Intelligence A Few Tools That Automate Social Spying Probably only Google truly knows the SEO value of social media. At least, it’s debatable that there is significant direct SEO value in likes and followers.  Site visitors and brand awareness...
Business Cards Still Bring Business

Business Cards Still Bring Business

‘May I Have Your Card?’ More for fashion now than function, business cards still matter Walking out of church you learn of a situation that could use your help, or in the locker room at the gym, someone brings up something that’s within your expertise....
Is PPC for Me?

Is PPC for Me?

Peeling The Adwords OnionIt’ll make you cry unless you’ve boned up on its best practices Who wouldn’t pay to have someone drawn into the vortex of their website? A simple text ad relating a message about a product or service for which they’re...
Segmentation Savvy

Segmentation Savvy

 Define Common CharacteristicsSimple Function in Analytics for Targeting Prospects  Imagine a baseball manager unaware of his players’ batting averages. How would he compose a winning lineup?  Okay, so he might know the team’s overall run production, but without...